Marketing Certificate

Marketing emphasizes competitive advantages of companies and examines the inter-relationships that exist among their customers, the competition, and company resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.

In the Marketing Certificate Program, students complete marketing courses followed by practical courses in sales and sales management, marketing management and small business management. In addition, they may choose specialized marketing courses in advertising, retailing, international marketing, selling and sales management, buyer behavior and marketing research as electives.

CAREER OPPORTUNITIES
The Marketing Certificate provides students with a thorough grounding in marketing. It is designed for students with business experience and for those who have earned a diploma or degree in another subject and wish to pursue or further their business careers. The Certificate provides students and graduates from programs such as computer information systems, engineering, fashion design, graphics, accounting, interior design, horticulture, public relations, and arts and science with job-ready business and marketing skills.

MRKT 1199
Introduction to Marketing
Students will learn the fundamentals of marketing and explore the relationships between companies, their customers and their competition. They will examine concepts that are integral to the field of marketing including marketing environment, customer behavior, marketing research, product analysis, distribution, pricing strategies and promotion. They apply these concepts in solving marketing problems.

MRKT 1220
Dynamic Selling
In this course, students make an intensive study of the theory and practice of personal selling, during which they will practice their selling skills on local companies. The course also briefly examines the main aspects of the sales management function.

MRKT 1235
Small Business Essentials
Students will learn the fundamentals of small business ownership in a Canadian context. They will learn business-planning essentials such as environmental and marketing analysis, ownership options, operational design, production, and finance to facilitate integration of these into a business plan. They will also learn a variety of challenges associated with managing an ongoing firm.

MRKT 1299
Consumer Behaviour
Students will explore buyer behaviour and motivation using key theories from various social sciences (including Anthropology, Sociology and Psychology) and apply these theories in contemporary marketing situations.

MRKT 2111
Marketing Online
Students will learn the techniques and principles of marketing in the rapidly changing online environment. They will study topics such as planning and designing effective Web sites, challenges and strategies for reaching customers, and how e-commerce works in the business environment today.

MRKT 2321
Retail Management I
Students will be introduced to both theoretical knowledge and practical skills in retailing including consumer behaviour, store design and layout, merchandise planning, retail pricing strategy, advertising

MRKT 2333
Marketing Management I
Participants learn to combine fundamental marketing concepts with proven organizational management practices. Particular attention is focused on the planning process, innovation and product development, and managerial control. This material is approached using lectures, case studies, and a computer simulation.

MRKT 2340
Marketing Research
Students will learn the theory and practice of marketing research as an aid to management decision-making. They will work on an actual research project.

MRKT 2360
Selling and Sales Management
This course commences with the theory and skills of professional selling and leads to a practical selling project. The sales management function is examined in depth.

MRKT 2401
Advertising
This course introduces the field of contemporary advertising and promotion in Canada. The client/agency relationship is analyzed and the current theory and practice of developing an overall communications program is examined. Students work in teams on a project to develop an advertising proposal for a local marketing organization.

MRKT 2421
Retail Management II
Students will learn advanced retail merchandising and management concepts including relationship retailing, retail operations for small firms, non store based and non-traditional retailing, integrating and controlling retail strategy, they will also apply these concepts in an actual retail situation.

MRKT 2430
Marketing Simulation
Student teams simulate the marketing management of a company, making strategic marketing decisions in the context of a strategic planning framework. Students integrate marketing strategy decisions with other aspects of business strategy. Case studies are used to probe key strategic decision areas.

MRKT 2444
Marketing Management II
Students apply marketing principles and methods from previous courses in the preparation of a detailed corporate marketing plan for an innovative product of their choice. A blend of lectures and weekly laboratory activities allows participants to apply as they learn. Practicality is emphasized throughout the duration of the term.

MRKT 2455
International Marketing
This course focuses on the marketing functions of the export process used in small-to-medium sized firms. Among the topics covered are: marketing and the export process; the international marketing environment; government and private sources of assistance; international market research; product adaptation decisions; alternative distribution methods; pricing and payment procedures; and cross-cultural promotion issues. The course emphasized integrating these decision areas into a coherent international marketing plan.

MRKT 4177
Contemporary Issues in Marketing
Students will analyze and gain insight into significant contemporary marketing issues such as globalization and cross-cultural marketing, online marketing and e-commerce, modern corporate culture, outsourcing and marketing and business ethics. They will interact with guest speakers, plan and lead seminar discussions, research and analyze contemporary marketing strategies and theories, and produce and present a comprehensive research project.

1118 Saint-Catherine West #403
Montreal,Quebec,H3B 1H5
CANADA

Phone: 514-868-6262, 514-935-3106, 994-7976
Fax: 514-868-0869
E-mail: apply AT collegecanada.com Apply Online